To celebrate this month-long promotion, Penguin Young Readers Group has created a calendar poster with suggestions for daily activities to commemorate Dahl, including a recipe for “James and the Giant Peach juice” and a wear-something-yellow day in honor of the author’s favorite color. The flip side of the poster contains reproducible bookmarks and word games based on various Dahl novels.
The publisher is expanding its Dahl promotion with the Roald Dahl Reading Dahlathon, a reading challenge for kids ages seven to 13. Kicking off in September and running through December, the program encourages kids to read three of the author’s books during that time frame. Participants can track their reading progress in the Dahlathon Official Reading Journal, available at bookstores and libraries or online at [dedicated Web site]www.roalddahl.com/dahlathon. A Reading Dahlathon easel with 20 copies of the journal and the calendar poster were included in merchandising kits distributed to booksellers and librarians.
After completing three books, kids can mail to the publisher an entry form (found in the journal) to receive a certificate and a free book. The first 1,000 participants to do so will also be sent a Reading Dahlathon medal. Booksellers, teachers, and librarians who e-mail a photo of a Roald Dahl event they’ve hosted between September and the end of December will be entered in a sweepstakes to win one of 20 $100 prizes to put toward a pizza party.
After completing three books, kids can mail to the publisher an entry form (found in the journal) to receive a certificate and a free book. The first 1,000 participants to do so will also be sent a Reading Dahlathon medal. Booksellers, teachers, and librarians who e-mail a photo of a Roald Dahl event they’ve hosted between September and the end of December will be entered in a sweepstakes to win one of 20 $100 prizes to put toward a pizza party.
MORE INFO
Kids can win dahlicious prizes when they read any three of Roald Dahl’s splendiferous stories from September through December! Visit the Official Roald Dahl Website for gloriumptious games and more information on the Reading Dahlathon. Look for all the resources available at this site.
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